As a long-time supporter of inclusive online spaces, I’ve got plenty of practice asking, begging, pleading, wheedling, entreating, imploring: pretty, pretty please, good people, describe the images you post!
I and fellow visually impaired people have shared help links, posted general PSAs, and asked pointedly for descriptions in countless photo threads. We’ve even argued with each other about whether blind people are morally obligated to set an example (we should at least try, don’t @ me). It’s practically a full-time job, and nobody is having fun here.
By this point, most people with any exposure to the visually impaired community know that describing images is the right, kind, inclusive thing to do. But many of us don’t always do the right thing – or if we do, we don’t do so consistently. After doggedly describing dozens of wedding photos with my very patient husband, I discovered that while the process is a ton of work, it’s rewarding in ways I’d never noticed before. I want you to notice them, too.
To that end, please accept this list of incentives to make images more accessible, which doesn’t include ‘because you just should, damn it’ (again, don’t @ me).
1. You Catch the Small Stuff
I’d gone over my wedding photos before posting them, but crafting alt text demanded that my husband and I scrutinize them more closely. In the process, he (and by extension, I) noticed small, gem-like details we’d originally missed, like a silly expression on someone’s face, or an interesting background object that changed the mood of the shot.
If you’re translating a photo into words, you’ll discover more than the literal contents of the image. A shallow description involves listing the objects in the frame and writing out any text that may appear. A deeper and more useful description means asking yourself what the image is trying to convey. What’s the significance? Why are you sharing it? Which details have you missed? Which memories, conversations, emotions does this analysis inspire? If you’re posting a meme rather than a personal photo, what context or added humour does the image lend to the text?
It sounds like a homework assignment, but it’s really quite fun!
2. You Learn Things
This is perhaps less applicable to a fully sighted persons’ experience, but as a blind person working with someone with vision to create my descriptions, I found myself learning things I’d never thought to ask about. They ranged from the mundane—there was a heart cleverly hidden in one of our wedding signs—to the mind-blowing (my dress had an intricate vine pattern I somehow missed). I also learned that you can see raindrops in photographs, and that mirror images look very cool in pictures for some reason.
The revelations aren’t likely to be overwhelming, but in taking the time to really break a photo down, you’ll occasionally stumble upon exciting information you’d never have thought to seek otherwise. You may also gain insight into what makes a compelling photo.
3. You Get to Be Creative
Not everyone relishes playing with words, but describing images is uniquely challenging because it demands that we find alternative ways to express visual elements. Even if you’re posting something as simple as a nature scene, cute kitten photo or promotional poster, dreaming up descriptions encourages you to stretch creatively, especially if you want your visually impaired audience to have roughly the same experience your sighted audience would.
I knew, for example, that sighted people would laugh at goofy photos showing the mingled joy and anxiety on our faces as we ran to the limo through torrential rain. We wanted our blind friends to share in the humour of such formally dressed people looking so silly and yet, so happy that no amount of rain could dampen their joy. To do that, we had to move beyond a utilitarian description like “wedding party runs through rain,” and take the time to describe the interplay of the serious occasion, the comic interruption, and the radiant happiness underpinning it all. Our efforts were so successful that numerous blind friends approached me to thank me for providing such engaging descriptions. Where they’d normally skip right by someone’s wedding photos, a lot of people took the time to slow down and enjoy mine. That may not be enough, in itself, to sway you, but gratitude is a lovely perk, don’t you think?
Besides, writing captivating descriptions is more fun than it sounds.
4. You Make Your Content Easier to Find
Let’s say you’re not posting ravishing shots of my rain-splattered face (easy there, I’m attached). Let’s suppose you’re posting material to your website or your blog or your business Facebook page. You want people to find you, which means you’re doing everything you can to improve search engine optimization. You’re using brief, descriptive page titles and body copy that’s dense with keywords. You’re ensuring your material matches what people are likely to search for, and you’re even buying ad space to make yourself more attractive to search engine algorithms.
Why not take it a step further? Add alt text to your images, and give people yet another way to find you. Alt text descriptions improve SEO, and it won’t cost you a dime. Plus, it helps blind people give you their money and share your content with the world. Who says you can’t be a good citizen and boost your brand at the same time?
5. You Avoid Hassel
When you choose not to describe your photos, you risk people like me sliding into your DMs or plunging into your comment sections with our alt text evangelism. Most of us are nice about it, admirably nice given how often it comes up, but who wants to hammer out slapdash descriptions on the fly because some rando named Meagan keeps bugging you? Not you!
I jest, but I can’t stress this enough: I frequently lack essential info because it was buried in an image, and that means wasting my time (and yours) trying to figure out what I’ve missed. If the description is there to begin with, even a basic one, everyone wins.
Go on. Appreciate your images on a deeper level. Learn new things. Make more money. Gain more followers.
More importantly, feel really good about yourself, because you are helping make the web a better place, one accessible image at a time.
Do the right thing. Describe your photos.